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Breaking trends in sustainable and functional plastic packaging solutions.
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What are you searching for?
June 1, 2009
By: Jamie Matusow
When Josie Maran, the face of Maybelline for more than 10 years, set out to create a line of sophisticated, luxurious, chic and healthy cosmetics ($18-52), she chose innovative proprietary formulas and packaged them in earth-friendly containers. Each product contains natural, organic, nontoxic and gentle ingredients, and comes in sleek, rose-colored metallic packaging that is recyclable and/or biodegradable. The compacts are made of a corn-based plastic (PLA), the lipsticks are housed in aluminum, the argan oil is bottled in glass, and the outer boxes are made from 30% recycled stock and printed with soy ink. More info: www.josiemarancosmetics.com
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